People scroll through 300 ft. of content every day on Social Media, (Fun facts from Andrew Keller, Global Creative Director, Facebook)....

Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...

If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...

The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...

When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...

When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...

The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...

Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...

Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...

In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...

Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...

The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...

Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...

Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target...

Are you struggling to get your content seen by your target audience (WHO)? Do you feel like your content marketing efforts are not...

Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital...

Okay, so lesson number eight and today I want to talk about marketing. If you are reading this, you are most likely a business owner, an...

Use color to establish your brand and grab attention You only get 3 seconds to grab someone’s attention with your advertising, and...

Insure you are on track and that you are making an impact with your marketing content. Okay, lesson number six, coming up with a plan...

You may have heard of the old adage that facts tell and stories sell. And this is true. People want to hear the story behind your brand....